Growth Hacking & Social Media
The Prospect Theatre is an immersive entertainment venue located in the heart of Hollywood. As a new venue and concept, Prospect sought out a growth hacking / digital marketing strategy that built awareness and drove ticket sales. The primary goal of this campaign was to build brand awareness for both the venue and the premier show of Romeo and Juliette: Love is a Battlefield Vol. 2. With a short lead time of only 3 weeks, we had to build out a multifaceted campaign that included Social Media, PR, and Google AdWords. The campaign was deemed a success as it generated a total of 3,463 clicks, which equated to an average of $0.86 per click and 4 sold out weekends in a row.