Netflix is the world’s leading Internet television network with over 83 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Already having existing brand elements Netflix met us with a challenge to create quality partner marketing materials for their corporate communications as well as their digital advertising campaign for their Netflix Original, From Dusk til Dawn.
Being given generous creative freedom, we began the process of brand review and repositioning that overlapped into its corporate communications and international assets. We used copy such as “simply connect and watch,” “see what clicks”, and “sink into another world” to position as the original, quality-driven, and stimulating service and unite global markets under one clear vision.
Our main objective was to create balance for a brand that offers something for everyone with deep emotional connections on an individual level and bridge the gap between where the brand is now and where it’s going in the future.
Brand Positioning Development
In-Store Advertising and POP Design
Corporate Communications Design (B2B)