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LA Times Food Bowl & Night Market LA Times Food Bowl & Night Market LA Times Food Bowl & Night Market LA Times Food Bowl & Night Market LA Times Food Bowl & Night Market LA Times Food Bowl & Night Market LA Times Food Bowl & Night Market LA Times Food Bowl & Night Market LA Times Food Bowl & Night Market

LA Times Food Bowl & Night Market

Brand Development & Marketing

Situation:
The Los Angeles Times FOOD BOWL is a 31 day food festival that brings together L.A.’s best bars, cafes, hotels, markets, restaurants and the world’s top chefs for hundreds of extraordinary events. As a growing festival in its second year, the Food Bowl team wanted to define its identity and build upon last year’s success.

Solution:
Leveraging the previous year’s design and campaign elements, our creative team started with the brand refresh as well as the development of the Night Market identity. We then went on to lead the development of 100s of campaign elements that played across a multitude of channels that included digital, print, social, video and out-of-home.

Services:
Brand Refresh
Campaign Strategy
Collateral Design
Website Development & Design
Video Production
Campaign Support