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EVOL Kitegear EVOL Kitegear EVOL Kitegear EVOL Kitegear EVOL Kitegear EVOL Kitegear

EVOL Kitegear

Brand Development, Photography & Website


Born out of a passion for the sport of kiteboarding, EVOL Kitegear was conceptualized to fulfill an overlooked need: a need for kiteboarders to store all their gear in one fully functional and stylish backpack.


With the product already designed, EVOL came to MVC to develop a lifestyle brand that was true to the sport and the people who choose to ride free and ride high. The process started with an in-depth market analysis and continued from there into laying out of the brand foundation. Our team of creatives then began to visualize the brand through mood boards and producing a lifestyle photo shoot on a gorgeous sandy beach. Once the content was ready, we designed and launched the ecommerce (Shopify) website.


Generated awareness for an overlooked need in an overlooked but growing category


Brand Strategy
Brand Identity
Lifestyle Photography
Website Design