CODA Energy is a California based company that builds advanced energy storage systems that provide economic & energy resilience for businesses, cities, and society. As a new company in a growing industry, CODA was struggling identifying who their target audience was looking to build awareness and create a name for itself as an affordable “green-energy” with an effective campaign that had massive reach, and strong messaging.
To achieve the above, we created the “Power On” campaign positioning CODA as the future of energy–urging companies to “keep powering up” through their operations with the support of the CODA energy towers. This also refers to “Tower On”, meaning the Coda towers are always on and always ready. The ad was run in one of the largest print publications, the Wall Street Journal, leading viewers to a landing page that provided further details and offered a complimentary energy usage analysis.
The campaign successfully directed traffic to the stand-alone landing page and the CODA’s website, generating awareness and qualified sales leads.
Photography Direction and Production
Landing Page / Mini Website Design and Development