MVC is an Award Winning Package Design Agency Los Angeles Firms and Others Rely Upon for Catalog Creativity
Jessica Cosmetics had carved out a unique niche for its natural nail care brand when it enrolled the team at MVC to help it create and launch a suitable campaign that helped reestablish the brand’s position and image in the market.
Just as Jessica Cosmetics focuses on revitalizing nails through healthy treatments and nail care products, MVC become one of the most renowned Los Angeles advertising agencies through its extraordinary ability to reinvigorate and redefine longstanding brands for more success within the ever-changing contemporary marketing landscape.
The founder of Jessica Cosmetics, Jessica Vartoughian, opened the first Jessica Nail Clinic salon in 1969. Today the company she stills owns offers a line of nail care cosmetics. The successful product line includes special repair formulas, custom colors, and special kits. They are all healthier too, thanks to formulations that are 100 percent formaldehyde, toluene and DBP free. As many consumers now know, those ingredients not only tend to give off noxious odors but they can also have a detrimental impact on one’s skin health and overall well-being. So the more natural Jessica Cosmetics inventory is great for the end user as well as for the nail professional who works in a salon around the products for many hours a day.
Seeking a new campaign and branding for their winter, spring and summer collections of colors, Jessica Cosmetics requested that package design agency MVC conjure up a stunning new image with a more modern aesthetic. In fact, Jessica Cosmetics had already attempted to that with more than one ad agency, and was disappointed and frustrated by the lack of results. Those prior ad campaigns had not be well received, but they knew that MVC is an ad agency Los Angeles businesses – and others around the world – come to when other branding firms have failed.
With a focus on a new sense of optimism, confidence and transcendence, MVC delivered a vibrant set of ideas and suggested that they name the spring collection The Daydream Collection, invoking the feeling of renewal and imagination. package design agency team incorporated a new, customized typeface, brilliant color choices and background composition, and put together a great new aesthetic. Then they branded another collection as the Electric Collection, and carried that over to both print and packaging.
MVC is an ad agency Los Angles companies frequently use for package design, catalog design, and digital advertising agency projects when the best creative design agency skills and talents are required. So following up the grand branding success that MVC assisted with for its seasonal nail color collections Jessica Cosmetics again used the creative design agency as it developed a new line of products specifically geared to pedicures, ranging from bath salts to enzyme scrubs to luxurious skin-silkening spa pedicure soufflés. That ZenSpa ad campaign was so outstanding that it was soon featured in prominent salon magazines. Now Jessica Cosmetics is once again respected as a brand that is ahead of its time, and it credits MVC with helping it achieve that objective.