Los Angeles Advertising and Marketing Firm MVC Creates Packaging Design Firms and Clients Like Universal Music Love
Not only is MVC one of the top Los Angeles advertising agencies, but it also does outstanding work as a package design agency and recently won a prestigious award for outstanding logo creation. The creative design agency has worked for more than eight years, for instance, with the Latin division of Universal Music Group in California, doing everything from music video production to artist photography and website design.
Universal Music Group is one of the three largest record companies in the United States, and its history extends back to the 1930s. Now the legendary company works with MVC when it needs expertise, experience, and artistic vision from a creative design agency to promote talented musicians including Pepe Aguilar, Juanes and Marco Antonio Solis, and the popular Mexican band Los Tigres del Norte. MVC also collaborated on design and authoring of several DVDs with Marco Antonio Solis, who is one of the biggest names in the global Latin music scene. That included a DVD of a remarkable live concert performance in Spain.
Working for such an illustrious roster of artists on behalf of the Universal Music Group brand has given MVC many phenomenal opportunities to explore its own artistry and creativity on a multitude of levels and across new and different media formats and platforms. It has also been a great privilege to enter into creative partnerships with so many imaginative and talented individuals. Los Angeles advertising agencies often find themselves crossing paths with musical celebrities who live, record, or perform in the L. A. area. But rarely does a digital branding, advertising, and package design agency enjoy such a long and multifaceted tenure with a company like Universal that represents so many different extraordinary artists.
MVC has had the chance to design albums, shoot commercials, build websites, author DVDs, come up with electronic marketing pieces, direct and produce music and promotional videos, and work in the area of artist photography and direction. MVC produced an MTV Unplugged Blu-Ray for instance, for a group that wanted to modernize its image while collaborating with many famous artists including the lead singer of Rage Against the Machine. The Brazilian-American owner and founder of MVC also had the honor to work on a project that produced a DVD and commercial for a compilation album released in celebration of the World Cup soccer championship.
Being highly adaptable and multi-talented, however, MVC is a Los Angeles marketing firm that works across a variety of different industries. While promoting Universal artists, the MVC team also works with organizations like Access Services, which is the main paratransit agency in L.A. providing 24-hour specialized public transit.
Access Services felt the need to do a more effective and engaging job of helping it convey its brand message and ambitious vision for forward-thinking paratransit service. MVC was enlisted to help, and produced two fantastic annual reports that provided deeper insight into the company, its people, and its philosophy and strategy for innovating to stay on the leading edge of the transportation industry.