How We Think
A Different Mind
Transformation – Our Process
We don’t believe thinking different is something you do for attention or as a gimmick – it can’t be forced. Thinking different – and being unique – is simply a part of who we are. It comes naturally and instinctively. It’s the reason why we customize everything we do, why we never borrow – even from our own work – and why we always look for a new answer. We believe there is always a new way, so we always create a new path and work hard to bring forth new ideas. We believe this is why we have succeeded through one of the most drastic shifts our industry has experienced in one of the fastest-paced periods in history. We thrive because we’re different.
DISTINCTION IS THE ESSENCE OF THE BRAND PLATFORM.
We believe that every brand is unique, and what makes it unique is what makes it vital. This is where our partnership begins. In this part of our process, we get to know your company and its products or services, inside and out. We get to see what makes you tick. We begin with in depth research and analysis designed to intimately understand your core values and current position. Our intensive research process spans current positioning, target market, competition and the overall market landscape to ensure we get a clear picture of who you are and what you’re all about. Our research serves as the basis for brand development, and ultimately for growth and results.
INTENTION IS BRAND VISION IN MOTION.
Once the foundation of research and understanding is laid, MVC will help you define your short term and long-term brand goals. By marrying this to a defined vision statement and a custom strategic solution, brand vision is born. A direction is established, and the energy behind the vision creates movement.
TRANSFORMATION IS CONCEPT MANIFESTING INTO REALITY.
This is the MVC creative process. a metamorphosis in which ideas, thoughts and conclusions are taken from gestation to manifestation and ultimately turned into a powerful reality.
CONNECTION IS WHERE THE BRAND COMES TO LIFE FOR THE CONSUMER, AND VICE-VERSA.
Once a brand is fully manifested and ready for market, media, planning and strategy must come together through custom advertising and marketing solutions to connect your brand to the end consumer. Once this happens, results are achieved.