MVC is the original taste-based branding and advertising agency.
Los Angeles-based MVC became an internationally acclaimed corporate branding and identity services firm not by spreading itself far and wide but by singularly focusing its talents on one client objective at a time. At MVC every project is a fresh new collaborative creation and an opportunity to distinguish ourselves by helping to distinguish our clients within a fiercely competitive and often-crowded global marketplace. Many of our greatest success stories, for example, involve corporate branding campaigns for legendary businesses that needed to redefine themselves through more vibrant and relevant identity engagement. That requires careful reevaluation of core values. You have to cultivate a keen sensitivity to changes in consumer needs and self-perceptions. Another prerequisite is the special ability to enthusiastically embrace complex and often difficult corporate branding challenges. Then you have to do the hard work of conjuring up effective and practical strategies that dynamically express an uncommon vision. But you can never lose sight of the goal - which is to deliver intuitive, graceful, organically elegant and masterfully crafted results that have a measureable positive impact. Whether MVC is fine-tuning the essence of a creative logo for a designer firm or working as a Web advertising agency to magnetically attract paying customers, we consistently bring value others cannot by thinking differently than the rest. If we are tasked with services for company product packaging and other branding and identity collateral, for example, we approach the project with the goal of not just writing copy or presenting compelling graphics. We want everything we touch on behalf of our discriminating clients to convey one-of-a-kind character so that it exudes its own memorable brand and identity charisma. MVC is headquartered in Los Angeles, a city with a worldwide reputation for presenting or packaging reality in a somewhat exaggerated fashion. That's great if you're in the movie business. But in our experience hype has no place within our particular profession and area of expertise. Other companies within our industry may offer boutique identity services in name or visible logo only, for instance, as a way to promote themselves. There's nothing wrong with trying to make a name for yourself, and we respect ambition. But the MVC team is truly passionate about offering authentic, genuine, original boutique services. We focus our collective energies on a carefully selected clientele and portfolio of projects and campaigns in order to reliably deliver as promised. We believe that business reputation reflects company philosophy and core identity. Meanwhile our own reputation is painstakingly built on results and outcomes that are not defined by us, but by our satisfied and highly valued loyal clients. Branding success is ultimately about nurturing relationships. MVC treats each client partnership with utmost respect by listening, sharing, and then doing the tireless but creatively beautiful work necessary to create outcomes that are right on target and right on time. That's why MVC Agency was recently named a two-time winner in the 2013 Summit Creative Award® competition to honor creative work. We were simultaneously humbled and proud to be distinguished out of a field of more than 5,000 different creative designer firms, corporate branding companies, and Web advertising agencies from 25 countries. Come experience MVC for yourself, and let us be your creative agency in pursuit of extraordinary excellence that captures your uniquely unprecedented vision.
March 3, 2014
MVC Unveils New Brand Identity for Peters Realty Group
May 30, 2013
MVC Agency Places in Top International Awards
Strategic Market Planning
Packaging & Collateral